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WEBINAR Epsilon Presents: Navigating today’s data and identifying landscape for smarter digital advertising
Tuesday, December 06, 2022, 2:00 PM - 3:00 PM EST
Category: Webinars

WEBINAR Presented by Epsilon: 
Navigating Today's Data and Identifying Landscape for Smaller Digital Advertising

Join TTRA partner, Epsilon with speaker Andria Godfrey - Senior Director of Travel & Tourism Solutions, to learn about navigating today’s data and identifying landscape for smarter digital advertising.

As marketers, we hear a lot about cookie deprecation and how it impacts digital advertising. Cookie deprecation will significantly impact DMOs and travel brand revenue as the ability to recognize people online is transformed. It’s important to know- not all cookies are the same. 

There may still be uncertainty of what’s on the horizon for the digital landscape, but one thing is certain: understanding cookies and traveler identity is integral to a thriving open web. 

During this educational webinar, we will discuss: 

  1. The current state of our digital ecosystem 
  2. Different types of cookies and deprecation roadmap 
  3. Define the variations of traveler identity and why it is important 
  4. How to grow your brand and increase market share in a stabilizing visitor market 




Want to learn more about how your organization can utilize data and identity to drive business outcomes? Schedule a 1:1 consultation with Andria to dive deeper into our webinar topic here.