Beyond Reporting: The Power of Everyday Stakeholder Engagement in Destination Success

Tourism research doesn't end with the report. The most successful destinations are built on continuous, intentional engagement with a growing and increasingly complex stakeholder universe. In this panel discussion, destination research practitioners and academic tourism researchers explore what it actually takes to make stakeholder engagement work - from the time investment required to build lasting relationships, to the challenge of translating data into messages that resonate across very different audiences. Panelists dig into the friction points that practitioners and researchers navigate every day, offering perspectives that bridge the gap between theory and practice.

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Moderator: 

• Joseph St. Germain, Downs & St. Germain Research

Speakers:

• Dan Roberts, Virginia Tourism Corporation
• Alan Fyall, University of Central Florida
• Jalayer Khalilzadeh, East Carolina University
• Jonathan Smith, VisitGreenvilleSC

Date: 
April 15, 2026

Time:
1:00 – 2:00PM ET

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