As the U.S. prepares to host two of the world’s largest sporting events — the 2026 FIFA World Cup and the 2028 Olympic Games in Los Angeles — understanding who these global fans are, what motivates their travel, and how to reach them has never been more crucial.

Join Future Partners for an exclusive look at findings from our flagship research study, The State of the International Traveler™, focused on UK and European travelers with high interest in attending mega sporting events in the U.S. This data-driven session explores the mindsets, behaviors, and intent of these valuable international visitors.

 

Myha Gallagher, Vice President, Brand-Future Partners

 

Date:

Thursday, December 4, 2025

 

Time:
1:00 PM EST

Learn more/Register: here

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